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“The Kids of Today Should Defend Themselves Against the ’70s”

“The Kids of Today Should Defend Themselves Against the ’70s”

Simulating Auras and Marketing Nostalgia in Robert Rodriguez and Quentin Tarantino’s Grindhouse

Chapter:
(p.221) “The Kids of Today Should Defend Themselves Against the ’70s”
Source:
American Horror Film
Author(s):
Jay McRoy
Publisher:
University Press of Mississippi
DOI:10.14325/mississippi/9781604734539.003.0012

This chapter examines Grindhouse as a text that deploys cutting-edge digital technologies to (re)produce a viewing experience with which only a fraction of the film’s vast audience can directly relate. Using Death Proof, Quentin Tarantino’s contribution to Grindhouse, as a case study, it suggests that structural (i.e., visual, aural, narratological) logics informing Rodriguez’s and Tarantino’s mammoth cinematic venture exist to produce rather than stimulate nostalgia.

Keywords:   American horror film, Death Proof, nostalgia, violence, social critique

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